Hey everyone! How are you?
What is Amazon SES and how it works, how does it help you in your own online business – this is what we will discuss in this awesome post today. So stay focussed and share this with your developer friends and colleagues, okay?
Friends, so what is Amazon SES, and how does it work? Amazon SES is an amazon service blah blah blah blah! I wouldn’t say I like wasting time, and I’m not too fond of these boring, robotic definitions.
AWS Simple Email Service
Amazon SES stands for Simple Email Service. It’s a service provided by Amazon Web Services that allows you to send emails. It’s an SMTP mailing service that is very nice whether you have a high traffic High DA PA Guest Posting Site, eCommerce site, or normal website, or you want to send transactional emails or maybe to market emails; Amazon SES is a great choice, okay?
Now you may tell me that you’re using MailChimp or AWeber or whatever company. You might be very comfortable with it, and you do everything about email marketing using these companies. Friend, you can do that. Still, when I tell you about the three awesome features of Amazon SES, you may change your mind.
Number One: #1 – It is super cheap.
Amazon SES may be the cheapest, or it is the cheapest SMTP service on planet Earth. I don’t know if on Mars or Saturn there is a cheaper one! Still, on our planet, Amazon SES is the cheapest SMTP mailing service.
Do you know that you can send around 1 million emails for only $100! Yes, you can send ten thousand emails per day for only $1. It is super cheap.
Number Two: #2 – It is super powerful and super fast.
The second thing, the second awesome feature in Amazon, is that it’s super powerful and fast. You can send hundreds and thousands of emails per second.
So, it’s super powerful. We get that.
Number Three: #3 – It has a high reputation.
The third powerful feature in Amazon is its awesome reputation, its high reputation.
When you configure SES, aka Simple Email Service, and send your first email, it will go directly and drop in the Inbox except if you are a spammer. I don’t teach spamming.
These are the three main positive or awesome features in Amazon that may convince you to go and use it.
Negativity in Amazon SES – Negative Side of Amazon SES.
So is there any negative side of Amazon SES? Yes, and no!
If you are an email marketer, you know you need a system to create campaigns to manage your lists, follow up your autoresponders, and monitor your campaigns. Amazon SES is an SMTP service. It’s not a mailing application, so the only negative side or not negative thing you need to do is connect it with a mailing application, and do you know what’s awesome? You can get a mailing application like MailWizz, which is super powerful for only $50. With this one-time payment, you can connect with Amazon SES and go with your marketing campaigns with no recurring fees.
Amazon SES Pricing
Do you know that we can send 10,000 emails for $1? 100,000 emails for $10? 1 million emails for $100? Yes, this can be done using Amazon SES or AWS Simple Mail service. Now we’ll talk about Amazon SES pricing and how you calculate the pricing of your scenario, so stay focussed and share on your social platforms/networks.
AWS Simple Mail Service – Send 10K Emails for 1 USD
Friends, to make things very simple, every 1000 emails sent with Amazon SES costs $0.1. So 10,000 emails costs $1. Such simplicity.
Amazon SES Costs for Sending Emails
Now we have a small point here. It’s an option. Indeed it’s a good option in Amazon. If you send emails from an application hosted and installed inside Amazon EC2 Cloud or Elastic Compute, or the VPS cloud in Amazon, you will get 62,000 emails for free per month.
In general, if you are sending emails using your application, you will be charged $0.1 for every 1000 emails, which is super cheap. Using an application hosted inside Amazon EC2 Cloud Compute, you will get free 62,000 emails. I think the idea is so simple.
Now take note that this is per recipient, whatever I have talked about in the above fold. The operation is per recipient when you send emails. So if you send an email, let’s say you configured Gmail for sending emails and set 10 recipients per email in the toolbox where you can add emails. You send ten emails, and then you will be charged ten times for ten emails! The idea is simplistic.
Amazon SES Cost Calculation for Receiving Emails
Now, what about receiving emails? In Amazon SES, you can configure your service to receive emails. So if someone replies to your emails or sends you an email, you can configure it to receive these emails and route them somewhere.
Now don’t worry about this. Technically, we’ll talk about it later in other lectures, but know that you can also configure SES to receive emails. This will cost you $0.1 per 1000 emails even if the email contains the recipients and you are only concerned about yourself. So you will get charged by email and not by the recipient. So every 1000 messages you receive, you will be charged $0.1. Such simplicity!
I don’t think any of you cares about receiving emails because also you can configure SES for sending emails and, as an example setting Gmail to receive emails. Don’t worry about now. The receiving costs concentrate on the sending cost or fees because it’s the main point here.
There is an important point we like to take care of now. You can build your SMTP server and have your own IP address that you need to warm up.
Anyway, in Amazon SES, we have two main scenarios – you can send emails using a shared IP address that everyone is using, and you can go and create a dedicated IP address for you so that no one will be using it except you. Then it would be best if you warmed it up. You will be responsible for its reputation. In this case, if you want to reserve a dedicated IP for you or multiple IPs, you’ll be charged $24.95 per IP as an extra fee to your sending costs.
Let’s say you’re sending 1000 emails per month with a dedicated IP. It will cost you $24.95 plus $0.1. It’s so simple, I think.
AWS SES – Shared IP Vs. Dedicated IP Address
You may be asking whether it is better to use a shared IP address or go with a dedicated IP. Well, for my scenario, I will discuss this question and answer later. So keep an eye for it.
Amazon SES costs compared to Other SMTP Services
It’s time to compare the pricing of SES with other SMTP servers like SendGrid, Mailgun, and so on. Let’s compare Amazon SES with four of the top SMTP services worldwide.
Amazon SES Vs. SendGrid
Let’s start with SendGrid. On their website’s pricing page, you can see that if you want to send around a 100,000 emails per month, but without a dedicated IP, it will cost you $30 while in Amazon SES, it costs you only $10. If you want a dedicated IP, it will cost you $79.95, which is $80 per month, while in Amazon Simple Email Service, it’s only $35.
Amazon SES Vs. Mailgun Vs. SparkPost Vs. Mandrill
The same goes for Mailgun. You can see on their pricing page that if you want to send 100,000 emails, it will cost around $79 with a dedicated IP address. So it’s around $80.
Also, the same for SparkPost. You can see on their price calculation that for 100k emails, it costs around $75.
Let’s look at Mandrill by MailChimp that costs around $80 for 100,000 emails.
Amazon SES Cost Comparison
As you can see, all these companies cost around $80 for 100,000 emails, while in Amazon SES, you can send this campaign for only $10 or $35 with a dedicated IP address. So it’s super cheap. That’s it for AWS SES pricing.
It’s super awesome. To sum up, the idea, Amazon SES is an SMTP mailing service that allows you to send emails. It has three main powerful features its performance, its low price, and its reputation, so that’s it. This is Amazon SES. We have learned something valuable today. I am Md. Istiqur Rahman signing off.