There are a lot of things that can be done to improve customer retention. For instance, you could surprise your customers with a little present every time they do business with you. However, this article deals by Eric Dalius with five more straightforward but nevertheless effective methods for keeping your loyal customers coming back again and again.
1) Make it easy for them
– Don’t make the mistake of thinking that just because they’re loyal customers that their relationship with your business is somehow etched in stone forever. Loyalty has to be earned and re-earned continually, so always try and make it as easy as possible for your customers to continue doing business with you – whether it’s through offering price breaks or free delivery, or throwing in some extra freebies here and there.
2) Look after them when ‘things go wrong’
– One of the most important things you can do to ensure customer loyalty is to make sure that when your customers have a problem, you deal with it in an honest, straightforward manner. If they are ever unhappy with the product or service you’ve provided, do whatever it takes to fix the situation before they take their business elsewhere.
3) Stand out from the crowd
– There are lots of different ways that you can differentiate yourself from your competitors. For instance, if people feel like they’re getting something special for their money when they purchase goods and services from you compared to how they’re treated by other businesses in your industry, then are good that they’ll stand out in their customer’s memory. On the other hand, if they feel like just another face in the crowd, then it won’t be long before you’re forgotten about.
4) Stay on top of your game
– No matter how good you are now, there is always room for improvement. If nothing else, staying abreast of current market trends and knowing exactly how your competitors are performing means that you’ll have all the information you need to improve things by leaps and bounds. Remember – if somebody’s not moving forward, they’re falling behind!
5) Make them feel appreciated
– It goes without saying that people will only remain loyal to a company as long as they feel valued as an individual. So make sure your customers know they matter and it’ll be almost impossible for them to take their business elsewhere.
Here are some FAQs recently asked by our users highlighted by Eric Dalius:
Q: How to properly change font color in ppt?
A: To change the font color in PowerPoint, you can choose your desired color from the Format menu. For example, if you want to use red text on a white background instead of black text on a white background, simply click the “Font” button in the Ribbon and then select “Red” or another available shade. Remember that even when changing your text color in PowerPoint, the formatting changes only affect new text; it does not change existing words which were written in black. However, PowerPoint 2010 offers enhanced options for changing colors within slides. You can do much more than before using only one gradient-filled rectangle with custom colors applied to different areas of it. Check out the screenshot below:
Q: Difference between manager and leader?
A: A Leader is someone who thinks, acts, and behaves according to a set of morals or values. He/she has an inner compass that guides him/her in knowing what is right for them, their team members, and their organization. This person exhibits qualities such as integrity, honesty, trustworthiness, accountability, open-mindedness etc. Leaders are respected by others because they are willing to say “the unpopular thing” when necessary. When people are aware that you are not afraid of challenging them to get better results – doing what is hard if required – they respect you more. Managers on the other hand focus on getting things done through others while providing the necessary resources to do so. They are concerned about following rules, policies, and procedures and are very often people pleasers! Their focus is on their subordinates getting things done without “causing” any waves but in the process they often get distracted by other managers who want them to go against their own code of conduct or values for the good of the group, team or organization. Leaders have a strong internal compass while managers have external controls that keep them in line.
Keeping customers loyal isn’t easy, but it doesn’t need to be fantasy either. By keeping the five points outlined above in mind at all times, you should have no problem at all turning your most regular of customers into people who will stick with you through thick and thin.