Customer empathy is essential in today’s fast-paced digital environment. Additionally, organizations that do not allow customers to see the human aspect of their business may find it difficult to establish long-term connections with new customers.
In a B2B context, this is even more true: clients want to link nice people they can trust with the firm they’re doing business with, and this is especially true.
According to the best video production firms, company-culture videos may help you build consumer empathy and win their hearts.
And since customers now crave for transparency, company culture videos make it more evident how your company works, how you treat your employees, or what your production processes look like.
This is another competent way to garner the trust and loyalty of your prospects.
In order for your video to achieve the desired effect, you must meet five critical milestones. As you can see, there are many things you can do to get the most out of your companyvideo.
- Set clear goals for your business (it’s more than just what you sell)
The items and services you sell are only a small part of what makes up your brand. It’s possible that your audience learned about you via a product advertisement or from a colleague’s recommendation. However, they’ll learn more about your firm’s values through a company culture video.
It is possible to offer the same product from several brands, but each brand has its own unique set of values. Hence, no two corporate culture videos can be the same; yours should be a single expression of your brand’s own character.
First and foremost, you should create an inventory of the essential principles that characterize your company’s culture. You may begin with broad concepts like “integrity” and “social responsibility” and then narrow your focus to more concrete objectives like “diversity in the workplace” and “supporting innovation and unconventional thinking.”
- Harness the real power of narration
So how can your video convey such abstract and universal principles as integrity or social responsibility? The answer is to tell a narrative.
Since the dawn of time, storytellers have impacted the way we communicate. For some reason, we find ourselves pulled to people, plots, and three-act structures.
People in your organization and their behaviors will symbolize your brand’s values in your video. When you write your script with this in mind, you’ll be able to organize your thoughts and come up with creative methods to convey the tale of your business.
Your company-culture video can also be good to think of as an explanatory video: In your situation, you’re employing real-life workers as characters in your novel to connect with your readers emotionally.
- Speak with the employees of your business
If a company-culture video doesn’t include interviews with employees, it doesn’t feel full. Customers will be less likely to identify your brand with a faceless organization if they see your employees as the pleasant faces behind it.
Keep some room for casual conversation and open-ended inquiries when creating a list of questions, you wish to ask your employees. When conducting an interview, try to avoid making it feel like an interrogation.
Another thing to keep in mind: it is an unbreakable rule in corporate culture videos to use actual individuals rather than actors. To do anything else would be a complete waste of time and effort! When it comes down to it, your firm is only as good as the people that work there: a unique group of people working together toward a common objective.
- Don’t be afraid to use your imagination!
When you think about corporate videos, the word “fun” probably doesn’t spring to mind right away… but it should! Your video will stick in the minds of your viewers if you balance a heartfelt and amusing tone.
Video describing a company’s history or ideals that are too dramatic or serious might be off-putting to many people. If you want to get a sense of what it’s like to work at an office, go no further than articles that give you an inside peek at what it’s like to be there.
- Promote your creation
The moment has come for you to get your audience to see your video once you’ve completed the final edit.
First and foremost, you’ll want to share it on social media, particularly where your organization has a large presence and on business-oriented networks like LinkedIn.You may even submit a truncated version of the video to increase viewership.
However, your rise in the ranks should not end there. If you have an “About Us” section on your company’s landing page, your company-culture video will look stunning and entice your viewers. Include your item in your email marketing campaign and deliver it to consumers as well. As consumers, we all want to learn more about the businesses we support.
Finally, don’t forget to show your video to your colleagues! In doing so, they will feel pleased to be a part of what you stand for as a company.
Recruiting new employees has traditionally relied on promotional videos that showcase the company’s culture. There’s no better way to demonstrate to your B2B clients how proud you are of your company’s culture than with a video. You should be ready to develop your own content after reading this article’s five major points.
If you are ready to jump on the bandwagon and looking for a video animation agencythat can make videos for your brand, we suggest you consult BuzzFlick, one of the finest animated video production companies in the industry.
They have been working for decades with reputable clients. From animated whiteboard videos to medical videos, they make it all. Their video production process is quite streamlined and transparent.
Now that we have reached the end of this blog, we hope this will help you comprehend how company culture videos can help grab your customers’ attention in an easy and effective way.