Like SEO for websites, video SEO aims to achieve better ranks for your videos in your search results. It is becoming increasingly important because videos are one of the most consumed content. More than 500 hours of video are uploaded to YouTube every minute. With video content assuming huge volumes, it is easy to understand why it has become hard to rank well unless you focus on implementing video SEO. While your website authority influences the rank of your videos significantly, a lot also depends on how well your website ranks for video searches. Some of the top ways of implementing SEO for videos:
Select the Right Platform for Hosting Videos
Where you host your video has a significant impact on its visibility. Even though it is not a conventional SEO tactic, the right choice can get you the audience you want. Because there are already too many videos on platforms like YouTube and Vimeo, your videos can get lost. Alternatives like Wistia may offer better opportunities for traffic generation. One of the main advantages of hosting videos on it is the platform inserts SEO metadata by default, which boosts the chances of their getting indexed and ranking higher. However, platforms like YouTube and Vimeo are still your best bet if you aim to increase brand awareness because of the sheer number of users.
Use Appealing Thumbnail Images
Since the thumbnail of the video is the first thing a user will notice about your video, you will get more clicks if the thumbnail image is striking. The thumbnail image is just like the cover of a book, and you should make it as attractive as possible to increase the chances of users viewing it. Because of the critical nature of the thumbnail image, SEO experts suggest you should spend considerable time and effort to make it look compelling. However, it is important not to lose focus. You must ensure that the image is relevant to the video besides being interesting. The image must be of high quality because fuzzy images deter viewers.
Display the Video on a Relevant Page
Since Google cannot read video content, videos are not good at ranking in searches. It is, therefore, necessary for you to develop content around it that the search engine crawlers can use to understand what the page is about and rank the video contained within. Like conventional website SEO, you will need to post high-quality content relevant to the subject of the video for the search engine bots to index it properly.
Create Apt Titles and Descriptions
Creating compelling titles and descriptions for your videos is critical for SEO to gain traction, according to Forbes. Ideally, you should infuse the most important keywords in them to achieve better ranks. You must conduct intensive keyword research but resist the temptation to stuff keywords search engines can interpret them as spam. Keep the length of the title within 50 characters for Google and 70 characters for YouTube. It will avoid title truncation in the search results. However, you can use a longer description to explain what the video is about, but it is a good idea to keep it crisp.
Remember the First Video Has to Be the Best
Some people may assume that incorporating multiple videos into a page could be a fantastic idea. However, it fails to be effective for video SEO. The crawlers involved in video SEO are supposed to crawl just the video that was the first one to be embedded on a page. It is, therefore, more sensible to add a single video to a single page. You may then consider optimizing the page so that the video achieves higher rankings in search results. If you need to embed multiple videos on one page, you should make sure that you are using your best video first. It will go a long way in ensuring that your best video will get a better opportunity to achieve a higher ranking in search results.
Consider Incorporating Video Transcripts
Video transcripts are seen right at the bottom or foot of your video. They assist the viewers see the video even in the absence of audio. It enhances your entire video viewing experience. Moreover, transcripts are not just effective in enhancing the user experience, but they are also quite useful in aiding your video SEO. Video transcripts help make your videos incredibly easier to index and get higher SERP rankings. While performing video SEO, never forget that your video is your top priority. Some websites make you go on scrolling to locate a video. It can culminate in fewer video plays since too much effort is necessary. Not just the people are compelled to devote additional effort even the search bots need to put in a dedicated effort into searching the video.
It is particularly true when your video seems hidden under the page fold. It is a good idea to focus on your video and strategically place it right at the page’s top portion or just above the page fold. It will facilitate locating the video seamlessly. Moreover, even search engine robots can find the video much faster. Hence, strategic placement of a video on the page could be a great way of getting more views and boosting your video rankings on search. It is an easy and simple video Search Engine Optimization Company strategy.
Avoid Embedding the Video across Multiple Locations
If you embed videos across multiple locations, your video will be competing with one another. You should avoid embedding your video across several pages since the same video would start competing with itself. It could end up derailing your video SEO stratagem. Remember to incorporate your video only once into your website and focus on video SEO for ranking higher. You may add the link to your web page that contains your video to other pages. You may consider sharing it on social networking platforms for driving more and more traffic to your video.
Given the popularity of video content online, marketers need to implement SEO for videos to make them rank higher in the SERPs and get more visibility. The video SEO tactics described here will help you to get the traffic you want.