Photo by Myriam Jessier on Unsplash
How many pizza stores are there in your city? How do people find out about the pizza store that you are operating? How do you make sure that potential clients will find your place of business the moment they crave for pizza? If you would say that your initial step is to tap a search engine optimization (SEO) company in Burlington, then you are taking one step in the right direction. The key is in improving your local SEO visibility.
The Local SEO Advantage
Local SEO is the process of optimizing the online visibility of a business so it would show up in the local search result. It can help businesses in the following aspects:
- Boost online visibility
- Bring in foot traffic into the location
- Attract targeted traffic to improve conversion
- Enhance credibility and build trust
Optimizing your business for the local market means generating more website traffic, leads, and conversions. Remember that you are tapping the customers within your vicinity — the people who have all the means to walk into your store and buy from you. If you are looking for a good start, seek the help of an SEO company in Burlington now.
Techniques to Optimize Your Page for Local Results
Once you understood the benefits of local SEO to your business, it is time to start with the techniques that will help your site rank higher in the returned searches. Here are the ways to succeed with your local SEO efforts:
- Create a Google My Business Account
The first thing that you need to do is to optimize your listing on Google – the world’s top search engine. For you to manage your listing, Google Maps profile, and even your visibility on the local search results, you need to have a Google My Business account.
Google My Business is a free listing offered by the search engine where you can add different information about your business. When you use Google to look for a pizza delivery for example, will yield a search result where business names can come with information like their exact map coordinates, operating time, images, and a link for booking. Having control of your account allows you to easily change the information needed by potential clients to find you and book your services.
- Keep Mobile in Mind
With high speed internet Saskatchewan and other parts of Canada, it has become easier to connect online. In today’s world, the smartphone comes first. It has become such a huge part of people’s lives that they now use it to search for local information and businesses. The frequency of using smartphones to look for businesses “near me” is reason enough to never leave mobile in the equation when implementing local SEO campaigns.
To start, make sure that you have contacted a reputable web designer in Toronto to make sure that your mobile website is visitor-friendly. With their help, you can have a mobile-friendly website that visitors will not have trouble navigating or finding their needed information. If you have an existing site, make sure to include a click-to-action button because a majority of mobile users contact businesses directly as it appears on the search results.
- Get More Positive Customer Reviews
There is no denying that other people’s opinions about products and services matter to potential clients. If you already have a Google My Business profile and have all the needed details, you will also need testimonials or customer reviews.
Your goal is to enhance your reputation and to do that, you need authentic customer reviews from previous transactions. Generally, you want positive reviews that will entice others to do business with you. It is not advisable to just create these reviews by yourself. Instead, tap on real customers to be honest with their thoughts. Do not be afraid if someone posts negative things, too as long as these have been replied to professionally. You can collect these reviews through Facebook, Thumbtack, Angie’s List, Foursquare, or Yelp depending on which site is most relevant to your business.
- Focus on Local Link Building
Image by Shakti Shekhawat from Pixabay
Link signals that include linking domain authority and quantity, are among the top factors to influence a site’s ranking in local searches. You will need links to boost your profile and credibility. Unlike your overall SEO efforts though, what you need are links from local authority sites and businesses. You can target licensing bureaus, trade associations, local Chamber of Commerce, and even education sites.
- Benefit Largely from Social Listening
You need to know your clients in order to serve them better and position your marketing efforts so you get more returns from your investment. Social listening is primarily served for marketing insights but its benefits could go beyond that. In terms of your local SEO efforts, this will come in handy for checking the insights that you need to focus on and plan on what you can do to benefit most from them.
Social listening is an efficient way to know where to steer your business because this comes directly from people who have been, are likely to be, and would become your clients. You could use it to collect information about the interests if your audience. Make the most out of these information by implying the necessary changes to your strategies or even to the products and services you are offering.
- Add Social Media to the Mix
Have you noticed how social media platforms have included selling extensions? Facebook has Marketplace, Twitter has Commerce, and TikTok has Shop because even as people log in to social media channels there is still a chance to sell to them. Having a profile in these platforms and including these in your local SEO efforts can help you rank higher in returned searches and become even more visible through your followers’ feed.
When you talk to a SEO company in Burlington you need to ask about the different techniques that they plan to use in your campaign. As you know your clients best, you can pitch in some ways to reach them better online. Together, you can work and craft the correct local SEO campaigns to rank higher on search engines, earn more visitors, and get more conversions.